Vague or inflated language

Forbidden: "Utilise", "leverage", "seamlessly", "Custom domains are the bee's knees"
Instead: Write as if talking to a capable person unfamiliar with the topic. Short words over long ones. No jargon, no slang, no technical vocabulary the reader has not been given. Contractions are good — "you're", "they're", "who's" — they read as speech rather than documentation.

What this rule looks like

Forbidden

Instead