An italic serif display headline

Forbidden: An oversized headline set in an italic serif, often with one word picked out: "Beautifully *crafted*", "Work, *reimagined*"
Instead: Type chosen for this product's voice (DECISIONS.md), set upright unless the italic means something. Emphasis comes from the words.

What this rule looks like

Forbidden

Instead

Why this rule

It is the shortcut to an editorial look, and it has been taken so often that it now reads as the absence of a type decision rather than the presence of one.

Kind: Rule
Section: Things to avoid
Group: Generic-AI aesthetic
Bucket: hybrid
Severity: warning
Detector: italic-serif-display
Since: v0.17.0

Read as plain text