Copy checklist

This is a spec: descriptive guidance, not a checkable rule. It carries no forbidden and instead pair, and no jig check detector applies to it directly.

The spec

1.
Sentence case throughout? (I-53)
2.
Any word removable without loss? (I-79)
3.
Key information first in every heading, link and button? (I-54)
4.
Every heading meaningful read on its own? (I-81)
5.
Every link naming its destination? (I-89)
6.
Numerals as figures, formatted consistently? (I-83)
7.
One word per concept across the whole product? (I-87)
8.
Every error saying what happened and what to do next? (I-90)
9.
Every figure, study, quotation and feature traceable to a source? (I-148)
10.
Prose saying something specific, once, without formula? (I-149, I-150, I-151)
11.
For long-form: something only the author could say, and a view? (I-157, I-158)

Kind: Spec
Section: UI writing

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