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Long text without a structure

Forbidden
A run of text with no ordering — context first, the conclusion buried in the middle, and the thing the reader has to do somewhere near the end.
Instead
For anything longer than a sentence, use the inverted pyramid: most important information first, supporting detail next, background last.

What this rule looks like

Forbidden
Instead

Why this rule

LayerGoes in
Most importantThe heading — enough on its own to complete the task
SupportingThe paragraph beneath, for those who need more
BackgroundA separate screen or a disclosure (P-11)

Someone who reads only the heading still gets the point. Someone who needs the detail can find it. Nobody is made to read background information to reach the action.

Kind
Rule
Section
UI writing
Group
Structure
Bucket
judgment
Severity
note
Since
v0.1.0

Read as plain text