Entrance animation on everything
- Forbidden
- Every section fading and rising on scroll
- Instead
- Motion earns its place by explaining a change of state or spatial relationship. Decoration on a page the user will visit twice a day becomes friction.
What this rule looks like
Why this rule
"Once" means once per visitor, not once per page load. A welcome or hero animation that replays on every arrival stops being an introduction after the first one and becomes a toll. Persist the fact that it has played and skip it thereafter. Where one does run, give it a visible one-click skip — a user who wants the content now must not have to wait out a brand moment to reach it.
- Kind
- Rule
- Section
- Things to avoid
- Group
- Motion
- Bucket
- judgment
- Severity
- note
- Since
- v0.1.0