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Specific in sound, empty in fact

Forbidden
"Organisations that adopt these practices often see significant gains in efficiency."
Instead
Name who, how many, how much, compared with what. "The billing team closed the month in two days instead of five."

What this rule looks like

Forbidden
Instead

Why this rule

The test, as I-81 has it for headlines: if the sentence would still be true after swapping in any other product, team or year, it says nothing.

Kind
Rule
Section
UI writing
Group
Prose
Bucket
judgment
Severity
note
Since
v0.23.0

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