Text that buries the point
- Forbidden
- "You should read these 5 UI design eBooks", "Subscribe to my newsletter to learn UI design"
- Instead
- Front-load — the key information first. "5 UI design eBooks you should read", "Learn UI design by subscribing to my newsletter"
What this rule looks like
Why this rule
People scan the first two or three words of a line and skip the rest. Applies hardest to headings, links and buttons, which are also read out of context by screen readers.
- Kind
- Rule
- Section
- UI writing
- Group
- Structure
- Bucket
- judgment
- Severity
- note
- Since
- v0.1.0