Text that buries the point
==========================

Rule · bucket: judgment · severity: note · detector: none · since: v0.1.0
Section: UI writing
Group: Structure

Forbidden:
  "You should read these 5 UI design eBooks", "Subscribe to my newsletter to learn UI design"

Instead:
  Front-load — the key information first. "5 UI design eBooks you should read", "Learn UI design by subscribing to my newsletter"

People scan the first two or three words of a line and skip the rest. Applies hardest to headings, links and buttons, which are also read out of context by screen readers.