Structure imposed rather than earned

Forbidden: Overview, Key benefits, Challenges, Best practices, Conclusion, whatever the subject. A heading every two paragraphs. Every bullet opening with a bold phrase. A numbered list for things with no order.
Instead: Let the content decide the structure: a heading where a reader would look for one, a numbered list for a sequence, bold only where a reader scanning must stop.

What this rule looks like

Forbidden

Instead