An italic serif display headline
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Rule · bucket: hybrid · severity: warning · detector: italic-serif-display · since: v0.17.0
Section: Things to avoid
Group: Generic-AI aesthetic

Forbidden:
  An oversized headline set in an italic serif, often with one word picked out: "Beautifully *crafted*", "Work, *reimagined*"

Instead:
  Type chosen for this product's voice (`DECISIONS.md`), set upright unless the italic means something. Emphasis comes from the words.

It is the shortcut to an editorial look, and it has been taken so often that it now reads as the absence of a type decision rather than the presence of one.