Vague or inflated language
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Rule · bucket: judgment · severity: note · detector: none · since: v0.1.0
Section: UI writing
Group: Voice

Forbidden:
  "Utilise", "leverage", "seamlessly", "Custom domains are the bee's knees"

Instead:
  Write as if talking to a capable person unfamiliar with the topic. Short words over long ones. No jargon, no slang, no technical vocabulary the reader has not been given. Contractions are good — "you're", "they're", "who's" — they read as speech rather than documentation.